<strong>Marketing Analytics: Strategic Models and Metrics</strong> offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.<br /><br />The book contains a wealth of information on marketing analytics:<br /><br /><br />Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics:<br /><br /><br /><br /><strong>Chapter 1. Introduction</strong> - Introduction to marketing analytics<br /><strong>Chapter 2. Market Insight</strong> - Market sizing and trend analysis<br /><strong>Chapter 3. Market Se
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